Every platform says they "support analytics." What they mean is: install a plugin, paste a snippet, configure 14 settings, and test it yourself. EN injects your full tracking stack the moment your site goes live. Nothing to configure. Nothing to test. It just works.
0
Plugins to install
3
Platforms wired on deploy
Day 1
Attribution active
∞
Events trackable via GTM
📊
Google Analytics 4
Session tracking, page views, engagement rate, scroll depth, and conversion events. Your GA4 property is pre-linked and reporting on day one — no manual setup required.
🎯
Meta Pixel
Every visitor is cookied for retargeting. PageView, ViewContent, Lead, and Purchase events fire automatically. Your ad campaigns are attribution-ready from the moment you launch.
🏷️
Google Tag Manager
Your GTM container is pre-loaded on every page. Add new tags, triggers, and variables from the GTM dashboard without touching site code ever again.
🔗
Cross-Platform Attribution
Know exactly which blog post, reel, or email campaign drove each lead. Every source is tagged automatically so you see what's working without building dashboards.
🚨
Why this matters
Most businesses are flying blind for the first six months.
By the time they realize their tracking wasn't set up correctly, they've already spent thousands on ads with no attribution data. EN sites are tracking-ready before the first visitor lands.
/ Domain + SSL
Connect a domain. We handle everything else.
Have a domain? Point it at us — we configure the DNS. Need one? We register and configure it for you. SSL is provisioned and auto-renewed. You will never see an expired cert or a "Not Secure" warning.
1
Share your domain or pick a new one
If you have a domain at GoDaddy, Namecheap, or anywhere else — tell us. If you need one registered, we handle that too.
2
We configure the DNS
We provide the exact DNS records. You add them once. We verify propagation and confirm before going live.
3
SSL provisions automatically
HTTPS is active on launch. SSL renews automatically. You'll never need to log in to rotate a certificate.
4
Live and secure
Your domain resolves, your site loads, your tracking fires. Done. No maintenance, no manual renewals, no follow-up.
What's included
Everything. No hidden fees.
Domain registration, DNS management, SSL provisioning, auto-renewal, subdomain support, and redirect management are all included in your Growth Engine plan. Zero add-on fees.
Your site lives on a global edge network — not a single server. When someone visits from Atlanta, London, or Tokyo, they get served from the nearest node. Load times under 400ms anywhere on earth.
300+
Edge nodes worldwide
<400ms
Load time globally
95+
PageSpeed out of the box
99.99%
Uptime SLA
⚡
300+ Edge Nodes
Content is cached and served from the node closest to your visitor. No single point of failure. No latency spikes regardless of where your clients are.
🖼️
Auto Image Optimization
Images are compressed, resized, and converted to next-gen formats (WebP, AVIF) automatically. Zero manual work required — ever.
🔄
Instant Cache Invalidation
When you update your site, the cache clears instantly. No stale pages, no "why isn't my change showing up" emails to your developer.
🛡️
DDoS Protection
Traffic spikes and attack attempts are absorbed at the edge. Your site stays up during viral moments and malicious traffic surges.
📉
Speed = conversions
A 1-second delay costs you 7% of conversions.
Google uses Core Web Vitals as a ranking signal. A slow site loses leads before they read your headline. EN sites score 95+ on PageSpeed out of the box — from day one, with no optimization work on your part.
/ Growth Engine Native
Your site connects to everything.
EN-hosted sites aren't just websites. They're wired into the full Growth Engine stack — calendar, lead capture, content distribution, and attribution — without any integration work on your part.
Calendar Sync
Lead Pipeline
Content Distribution
Attribution Loop
SMS + Email Native
CRM Connected
📅
Calendar Integration
Booking widgets pull from your live calendar. Confirmed appointments sync automatically. No double-booking, no manual calendar management.
📋
Lead Capture
Forms, pop-ups, and contact flows feed directly into your EN pipeline. Every lead is tagged with the exact source that brought them in.
📢
Content Distribution
Blog posts and case studies published in EN flow to your site automatically. No copy-paste, no CMS logins, no developer required.
📈
Attribution Closed Loop
Know which piece of content closed which client. The full journey from first click to signed contract is tracked and fully reportable.
The bigger picture
Most website platforms are silos. EN is infrastructure.
When your site is EN-native, every form submission, every booking, every page view feeds back into your growth engine — creating a compounding loop of data that makes your marketing smarter over time.
/ vs. WordPress
WordPress made sense in 2012.
WordPress powers 40% of the web because it was the only option for years. Today it means plugin conflicts, security vulnerabilities, constant updates, and a tracking stack you still have to build yourself. EN ships everything WordPress makes you configure.
Feature
Emerson North
WordPress
GA4 + Meta Pixel + GTM
Auto on deploy
14+ plugins, manual config
Time to live
24 hours
1-4 weeks minimum
Monthly plugin cost
$0 — included in plan
$40-120/mo in paid plugins
Security updates
Zero maintenance required
Weekly plugin + core updates
Site speed
95+ PageSpeed, globally cached
Depends on host + caching plugin
Lead attribution
Built in
Requires separate build
Broken updates risk
None
Plugin conflicts break sites regularly
Growth Engine native
Yes
Not available
The real cost
WordPress "free" costs $600-1,400/yr in plugins alone.
Yoast, WPForms, MonsterInsights, WP Rocket, Wordfence, Gravity Forms, Advanced Custom Fields — and that's before you pay someone to keep it all running. EN has zero recurring plugin cost.
/ vs. Agency Build
24 hours vs. six weeks.
A traditional agency build takes 4-8 weeks, costs $8-25K, and still doesn't include the tracking stack. You get back a site that looks nice but can't tell you where your leads came from. EN ships in 24 hours with full attribution pre-wired.
24h
EN time to live
6 wks
Avg agency timeline
$0
EN tracking setup cost
$25K
Typical agency build cost
Feature
Emerson North
Agency Build
Time to live
24 hours
4-8 weeks
Upfront cost
Included in Growth Engine plan
$8,000-$25,000+
Tracking stack
Included, auto-configured
Extra cost, often skipped
Lead attribution
Built in
Rarely built — additional scope
Making changes
Request — live in hours
Email — wait 2+ weeks — invoice
Ongoing cost
Included in plan
$500-2,000/mo retainer for updates
Discovery calls
5-min brief form
4-6 discovery and strategy sessions
/ vs. Squarespace
Good-looking sites. No tracking.
Squarespace sites look clean out of the box. But their tracking integration is limited — no GTM, restricted Pixel support, and zero lead attribution. You end up with a pretty site that can't tell you what's working.
Feature
Emerson North
Squarespace
Google Analytics 4
Auto on deploy, pre-configured
Manual code injection only
Meta Pixel events
All standard events auto-wired
Basic pixel only — no custom events
Google Tag Manager
Full container, pre-loaded
Not supported
Lead attribution
Source tracked on every lead
Not available
Monthly cost
Included in Growth Engine plan
$23-49/mo (Basic to Business)
Growth Engine native
Yes
No integration available
Custom functionality
Full control
Limited to Squarespace's feature set
The attribution gap
Pretty without purpose is just an expensive brochure.
Without proper attribution, you can't tie your marketing spend to revenue. Squarespace gives you a site. EN gives you a site that tells you which of your campaigns are printing money and which are wasting it.
/ vs. Webflow
Powerful — if you have six months to learn it.
Webflow is a legitimately capable tool. It's also a full-time skill to learn, expensive at scale, and still requires manual tracking setup. EN gives you a better output without the learning curve — or the bill.
Feature
Emerson North
Webflow
Learning curve
Zero — we build it for you
Significant — dedicated skill to learn
Time to live
24 hours from brief
Days to weeks (you build it)
GA4 + Meta Pixel + GTM
Auto on deploy
Manual setup per site
Lead attribution
Built in
Requires additional tools
Monthly cost
Included in plan
$17-45/mo per site + team seats
CMS hosting
Included
$29+/mo CMS plan required
Who builds it
EN builds it for you
You (or a developer at $75-150/hr)
⚠️
The builder trap
Webflow makes you the developer.
You still need to learn the canvas, build the CMS schema, wire up interactions, configure hosting, set up tracking, and go live. That's weeks of time that EN handles for you in 24 hours.
/ vs. Shopify
Built for products. Not for service businesses.
Shopify is excellent for selling physical products. If you're a doctor, advisor, coach, or agency, you're paying ecommerce fees and fighting an ecommerce CMS to build a site that never needed a checkout flow in the first place.
Feature
Emerson North
Shopify
Built for service businesses
Yes — built for this
No — built for ecommerce
Monthly platform cost
Included in plan
$39-399/mo
Transaction fees
None
0.5-2% per transaction
GA4 + Meta Pixel + GTM
Auto on deploy
Requires app or manual code
Lead attribution
Built in
Order attribution only — no lead tracking
Consultation booking
Calendar integration included
Third-party app required ($20-80/mo)
Content engine native
Yes
No
Unnecessary features
None
Inventory, variants, checkout, shipping
Wrong tool for the job
You don't need a storefront. You need a conversion machine.
Service businesses need a clear value prop, lead capture, attribution, and a booking flow. EN gives you all of that without the ecommerce overhead — and without Shopify's monthly fees eating into your margins.